Now Even Thomas Keller is Flipping out for Burgers

Published Tuesday, November 25, 2008

Not long ago the National Restaurant Association was busy fighting the image that restaurant workers were just a bunch of burger flippers. Well, get a load of who’s flipping those burgers today: Bobby Flay at his Bobby’s Burger Palace, Laurent Tourondel at BLT Burger, Marcus Samuelsson at Marc Burger and, yes, Thomas Keller, whose Burgers and Half-Bottles is almost ready to go in Yountville, CA. How can you compete in the burger wars against this kind of talent? Buy a franchise. You could take the high road like Virginia-based Elevation Burger, which serves organic beef ...

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InThisIssue

August 2010

Features
- Flight Club

Editorial
- Fame & Fortune at the Aspen Classic

Ten Thoughts
- Sean Brasel

Fridge Raid
- A Napa State of Mind

Observer
- Rick Bayless Goes Hollywood


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