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Rolling Stone: Late to the Party?

Well after brands like Hard Rock Café and Planet Hollywood have the music-themed dining landscape covered, Rolling Stone magazine has recently decided to extend its brand to the restaurant niche. The publication plans to open its first Rolling Stone restaurant (catchy name) during the summer of 2010. The 10,000-square-foot site near Hollywood’s Kodiak Theatre—home of the Academy Awards—will be developed by Lucky Rug Group. To avoid any me-too accusations, the developers promise that the menu will be more upscale than Hard Rock’s, focusing on American and California cuisine with some Mexican touches, and the interiors ...

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