He liked the Machine So Much, He Bought the Company

Published Friday, September 12, 2008

You may or may not want to emulate the new breakfast offerings from Starbucks—six “healthy” breakfast options, each carefully configured for takeout portability. But you definitely want to try the product produced by one of its $11,000 Clover 1s coffeemakers, which brew regular coffee—not espresso—a single cup at a time. Starbucks tested a few of these machines and then quickly bought the company that manufacturers them. Starbucks won’t sell one to you, but some of the 250 pre-Starbucks Clovers are floating around in the aftermarket. If you see one, buy it. Starbucks has had a ...

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InThisIssue

August 2010

Features
- Flight Club

Editorial
- Fame & Fortune at the Aspen Classic

Ten Thoughts
- Sean Brasel

Fridge Raid
- A Napa State of Mind

Observer
- Rick Bayless Goes Hollywood


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