Fishing for Families

Published Monday, June 01, 2009

Yankee Pier, a burgeoning concept from Lark Creek Restaurant Group, is about as different from a McDonald's as you can get; still, both brands are aiming for the same target audience: families. It's just that Yankee Pier has taken a decidedly different tack in approaching the market. Yankee Pier sprouted serendipitously from a handy available location and the imagination of a chef who hailed from New England. Lark Creek Restaurant Group had been operating the Lark Creek Inn in Larkspur, CA, for about a decade when a restaurant space across the parking lot became available.

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