BUILDING AN EMPIRE

Published Sunday, September 01, 2002

Concepts of Tomorrow Growth Strategies For Emerging Full-Service Restaurants   Genghis Grill is conquering Texans’ tastes buds with its bottomless "build your own" bowls of Asian cuisine.   BUILDING AN EMPIRE For years suburbanites have extinguished their all-you-can-eat cravings at so-called "Mongolian barbecues," actively participating in the preparation of their meals by filling their bottomless bowls with choice ingredients to be stir-fried by grill attendants on the spot. The meats and veggies at these Americanized chains may be fresh, but the concept, which can be found in many cities, isn’t new. But Genghis Grill—The Mongolian Feast—is ...

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